Content & copy, bundled.
A monthly retainer across blog, newsletter, social and web — same voice, same studio, same editor of record.
Key facts
- Service
- Monthly content retainer across blog, newsletter, social and web.
- Starting price
- From $1,800 per month.
- Typical turnaround
- Ongoing, with a monthly editorial calendar agreed a month in advance.
- Output
- Blog posts, newsletter editions, social copy and web updates — one voice, one editor of record.
- For
- Brands and founders with a published content calendar to keep.
- Revisions
- Unlimited light revisions inside the retainer; structural rewrites scoped separately.
What a content copywriting retainer ships with.
A retainer that replaces a small in-house team — calendar, voice, drafts and edits — without the hiring overhead.
- Monthly editorial calendar agreed a month in advance.
- Long-form blog posts (typically four a month, 1,500 — 2,200 words each).
- Weekly newsletter drafted in your voice, scheduled to your stack.
- Social content set — LinkedIn or short-form, four posts a week.
- Two web page rewrites a quarter, scoped at the calendar review.
- Named editor of record — one person, one inbox, no rotation.
- Monthly performance review against traffic, engagement and conversion.
- Voice document and style sheet updated quarterly.
Five steps, signed off by you.
The onboarding.
Two-week kickoff — voice document, calendar template, named editor of record.
The calendar.
Every asset mapped to a primary job (search, trust, conversion) before drafting begins.
The cadence.
Weekly batches — newsletter Monday, social Tuesday, posts Thursday.
The reviews.
Monthly call against numbers — what worked, what to cut, what to commission.
The renewal.
Three-month minimum, then month-to-month. Cancel any time on 30 days' notice.
Recent retainers, names redacted.
Twelve-month engagements across SaaS, consulting and publishing.
What our clients say.
Three retainers.
Monthly, fixed-scope. Three-month minimum, then month-to-month with 30 days' notice.
The essential
- Four long-form blog posts a month
- Weekly newsletter draft
- Quarterly voice document update
- Named editor of record
- Monthly performance review
The full programme
- Everything in Edition I
- Four LinkedIn or short-form posts a week
- Two web page rewrites a quarter
- One pillar long-form post per quarter
- Sales-team writing support, on request
The house programme
- Everything in Edition II
- Original research and survey writing
- Trade-press feature placement
- Quarterly editorial offsite with senior editor
- Right of first refusal on a second editor
A custom edition is always possible — tell us the brief and we'll cost it line by line.
What we promise.
Google Docs, Notion or your CMS — drafts handed over editable, never flattened.
Built into every piece in the calendar. Beyond that is scoped openly at review.
If the third month of work doesn't sound like the same studio, we re-draft on us until it does.
Every asset is run through Copyscape and Originality.ai before delivery. Reports on request.
More about our content marketing retainer work.
Our content marketing retainer is the rolling engagement most of our long-term clients sit on — a monthly content retainer covering blog posts, newsletters, landing pages and any longer-form pieces the brand needs across the year. We act as the full-service copywriter, or as an extension of an in-house team that's overstretched. Most retainers run between three and twelve months at a time and renew rolling.
What a monthly content retainer actually looks like
A typical monthly content retainer covers four to eight blog posts, two newsletters and one longer piece — a guide, a research note, a case study — each month. The work is briefed two weeks ahead and shipped on an agreed cadence. An ongoing content writer is assigned and held for your account, so by month three the voice match is automatic and the briefing time drops by about half compared to month one.
Working with a content marketing agency on retainer changes the economics of in-house. We run a single editorial meeting per month, hold a shared calendar against your campaign plan, and route work through a single project manager. The team has run retainers continuously since 2022; the longest current client started in March 2023 and still ships eight pieces per month with us.
Blog newsletter retainer work, and where the model breaks
A blog newsletter retainer is the most common shape — four blogs and two newsletters monthly, with the newsletter pulling traffic into the blog. It works for content-led B2B, education, publishing and professional services brands. The retainer model breaks for brands that need fewer than two pieces a month (better priced as one-offs) or for brands whose content needs are wildly variable month to month — for those, we propose a discounted block-of-hours arrangement instead.
Deliverables: clean Google Docs drafts, suggested meta data, monthly performance review, a quarterly editorial planning session, and copyright assignment on every piece.
Questions we are asked.
Short, honest answers. Anything else, send to contact@ebookwriting.ai.
What does the starting figure include?
At ebookwriting.ai, the starting content retainer of $1,800 per month covers a defined content package — typically a mix of long-form posts, landing-page copy, and supporting short-form pieces — with research, a voice document, two revision rounds per asset, and SEO metadata.
How long does a content package take?
Three to six weeks for a typical opening package. Ongoing retainers are planned a month at a time with a written editorial calendar.
What if a piece doesn't fit the calendar?
Two revision rounds are included on every asset. If a piece is genuinely off-brief we'll re-scope it rather than force a fix — the editorial calendar is a working document, not a contract.
Who owns the work?
You do. Copyright transfers on delivery, and the content is yours to publish, repurpose, or syndicate without attribution to us.
How is content delivered?
A Google Doc or Word file per asset, with body copy, headings, meta titles, meta descriptions, internal-link suggestions, and image placement notes. CMS publication can be added as a separate line item.
Can the content work across both SEO and brand-led channels?
Yes. We plan the calendar so every asset has a primary job — search visibility, audience trust, sales support — and a secondary one, which keeps the brand voice consistent while the SEO architecture does its work underneath. We'll set the balance out clearly in the proposal.
Often paired with this.
Begin the first month.
A 15-minute discovery call. A fixed-price proposal in 48 hours. No obligation.